In this study group, we will go on a journey with Marshall McLuhan’s 1964 bestselling book ‘Understanding Media: The Extensions of Man’ as a series of lenses or perspectives for looking at what’s happening today in technology, culture, and our individual lives.

We will gather for one hour every Thursday for seven weeks, and each week we will look at one of the first seven chapters of the book. Each session will begin with a talk by facilitator Andrew McLuhan, and then a group discussion to interpret and apply these lessons against changes taking place today. Asynchronous communication will happen via Slack and email. You do not need to attend every session in order to participate.

More on our facilitator: Andrew McLuhan is the grandson of Marshall McLuhan and has been learning his family’s work since 2008 and leading in-depth study groups of Understanding Media since 2020. His particular focus is taking the parts of his family’s work which are more practical than theoretical and making them available and accessible to those designing the new generation of technologies and those who will have to learn to live with them.

For the first time, we are opening this Study Group to special guests.

If you are not in the collective and want to join this study group, please fill out this brief form.